MAJOR BLAZE IGNITES: LOCAL FIRE RAGES OUT OF CONTROL

A fierce fire is currently consuming out of control in the heart/central/northern part of town, sending plumes of smoke/ash/soot high into the air. Residents are urged to evacuate immediately/shelter in place/remain calm. Firefighters are battling/struggling/combating the blaze with all available resources/manpower/equipment, but the fire is consum